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Watch: In an effort to grow support for their sport, tennis officials are taking on hockey. Minna Rhee reports.
TORONTO – Ice hockey may be Canada’s national pastime but Tennis Canada is challenging those perceptions by launching a set of new advertisements directly targeting the country’s favourite sport.
The non-profit sport association is using the tagline “Not every kid in Canada wants to play hockey” in two television ads to raise funds and encourage more children to pick up the game.
Tennis Canada says the donations will be matched by the organization to buy racquets, train volunteers and bring programs to youth across the country.
The campaign to encourage more children to pick up the sport of tennis comes as hockey is dealing with record low enrolment in recent years.
Results of a new survey commissioned by Hockey Canada and Bauer Hockey Inc. shows non hockey-playing families are…
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